screen design
for a shoe company
2022, ıstanbul, TR
Role // 3D Modelling, Design Coding, Generative Design

This window display was designed by artist Sergen Sehitoglu for a boutique shoe company, drawing inspiration from the brand’s signature embroidery. The display reinterprets ornamental stitching as a spatial structure—translating delicate threads into an architectural language made of cubes, rectangles, and intersecting planes.

Studio Fandam collaborated on the project, contributing 3D modelling, design coding, and generative spatial exploration. A custom algorithm was developed to generate countless composition possibilities within the given 3D envelope of the storefront. This process ensured a balanced dialogue between visibility, rhythm, and modular logic, while supporting the sculptural intent behind the concept.

Shoes are displayed within light, stitched volumes—suspended like embroidery motifs in space. The result is a display that evokes the handmade detail of the brand’s products while introducing a contemporary, architectural expression of craft.
A minimal digital illustration showing a dark-framed square filled with fine vertical lines, intersected by flowing colorful threads in orange, blue, and violet, referencing embroidery and motion.
Inspirational sketch visualizing an embroidery canvas intersected by fluid, colorful threads, a conceptual starting point for the window display design.
Daytime photo of the window display featuring a grid of white frames and textile panels inspired by embroidery, showcasing shoes in a boutique setting.
The window display in daylight—cubic forms and embroidered panels blend into the boutique’s daily rhythm, merging spatial installation with retail functionality.
Animated generative design variations of window display layout showing cubes shifting in position, size, and configuration based on parametric inputs.
Animated Grasshopper simulation demonstrating how cube count, size, and spatial relationships evolve within the constraints of the shopfront. A generative design approach developed by Studio Fandam.
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